About our financial advisers
We sit on your side of the table.
Wealth Effect Group is a national financial advice business with offices in Melbourne and on the Gold Coast. We work mostly with people over 40: business owners, high earners, pre-retirees and retirees who want clarity, structure and confidence about where they’re heading.
Why we exist
Successful people rarely lack income. What they lack is someone joining the dots. The accountant, the broker, the lawyer and the super fund each do their part, and nobody looks at how it all fits together. That’s the gap Wealth Effect Group was built to close.
Andre’s story
Why I started Wealth Effect Group.
I’ve spent more than two decades in financial services and founded several wealth management businesses along the way. I started Wealth Effect Group because I kept seeing the same thing: capable, hard-working people doing well on paper, with nobody looking after the whole picture.
My work sits where wealth, tax, superannuation, business structures and retirement meet. Getting the right assets into the right structure, so the tax and estate outcomes work as hard as the investments do. I’m a business owner myself and a parent, so a mortgage, school fees and building super all at once aren’t theory to me. I live it too.
I’d rather give you a straight answer than a polished one. No suits, no jargon, and no recommendation unless I can show you why it’s worth it. And if we’re not the right people to help, I’ll tell you.
“Our approach is collaborative. You get one place for all your financial needs, and a technically qualified team working together on a plan that’s built for you.”
Andre Dirckze
What we kept seeing
The same problems kept walking through the door.
None of these are about a lack of effort. They’re what happens when nobody is responsible for the whole picture.
A valuable business, a thin balance sheet
Owners pour everything into the business and reach their 50s with super and personal wealth that never got the same attention. Advice for business owners
Good income, no structure
Strong earnings flowing out through tax, debt and lifestyle, with nothing deliberate about where the rest goes. Planning in your 40s and 50s
Advisers working in silos
The accountant, the broker, the lawyer and the super fund each doing their part, and nobody looking at how it fits together.
Rules that never sit still
Super, tax and Budget changes every year, and no time to work out which ones actually matter to you. Read WE. Insights
What we stand for
Six things we won’t compromise on.
Straight answers
We tell you what we’d do and why, including when the answer is “nothing yet”. If we can’t help, we’ll say so.
The whole picture
Business, structures, super, tax, debt, insurance and estate planning considered together, never in isolation.
Plain English
We love everything finance related, but don’t hold that against us. No suits, no jargon, no talking down.
Fees in writing
Clear recommendations, a written scope and a fixed fee agreed before any work starts. No surprises.
Your life first
Your big-picture goals and the little things that matter come before any product or portfolio.
We stick with you
Not advise and run. Regular reviews keep the plan moving as your life and the rules change.
What drives us
Financial security. Life experiences. A lasting legacy.
They’re the goals we hear most often, from the big picture down to the small things that matter to you. Added together they make a balanced life, and with time and the right advice they’re achievable.
That’s why the plan starts with your life, not a product. We get to know you, join the dots across everything you own and owe, put it in writing, and then stay with you to keep it moving.
Our team
Real people, getting to know you well.
Here are the people you’ll deal with. You’ll know us by name, and we’ll know your story without you having to repeat it.
Andre Dirckze
Beth Lavelle
Matthew Dirckze
Sapna Aritayartne
Nisali Jayasinghe
Toby Box
Shaun McCheane
The WE. family and our partners
One coordinated team, around one plan.
Your finances don’t sit in neat boxes, so neither do we. Here’s who works alongside us, and exactly who provides what.
WE. SMSF
Our sister business. SMSF administration and compliance for trustees, advisers and accountants nationally.
WE. Private
Private wealth advice for families with $5 million or more in investable assets.
WE. Mortgage Solutions
Home and investment lending, structured to fit your wider plan. Led by Toby Box.
Accounting and tax partner
Altiora Advisory, led by Byron Raal.
Good advice and good accounting have to agree with each other. Our accounting and tax partner is Altiora Advisory, led by Byron Raal. When you need tax returns, business accounting or structuring work signed off, we take your enquiry first, understand what you need and, with your permission, introduce you to Byron’s team.
Accounting and tax services are provided by Altiora Advisory, not by Wealth Effect Group. Wealth Effect Group may receive a referral fee, and we’ll tell you before you proceed.
Our preferred legal provider
Where you need legal documents such as wills, powers of attorney or other estate documents, we refer you to our preferred legal provider and coordinate the plan with them. We don’t provide legal advice.
Where we are
Two offices. Clients Australia-wide.
Meet us in Melbourne or on the Gold Coast, or anywhere in Australia by phone or Teams.
Melbourne
Scottish House, Level 4, 90 William Street, Melbourne VIC 3000
Gold Coast
1/7 Traders Way, Currumbin QLD 4223
WE. Insights
Hear how we think.
Andre and the team write about the issues our clients raise with us every week.
Your next step
Let’s see if we’re the right fit.
A 15-minute chat costs nothing, commits you to nothing and will tell us both whether we’re the right fit. If you already know you want to go deeper, book a strategy session with Andre.
General advice only. This page does not take into account your objectives, financial situation or needs, so consider whether it is appropriate for you and read our Financial Services Guide before acting. Wealth Effect Group (CAR 424768) and Andre Dirckze (AR 395157) are Authorised Representatives of Boston Reed Pty Ltd, ABN 89 091 004 885, AFSL 225738. Accounting and tax services are provided by Altiora Advisory, not by Wealth Effect Group. See our important information. Where you need legal documents, we refer you to our preferred legal provider. WE. Mortgage Solutions is a trading name of Wealth Effect Pty Ltd ATF Wealth Effect Unit Trust, ABN 78 766 858 328, an Authorised Credit Representative (480612) of BLSSA Pty Ltd, Australian Credit Licence 391237.